Jewelry designer Alison Chemla is the creative director and designer behind this brand, which features contemporary fine jewelry that often includes the latest trends, such as emoticons and other pop-culture influences. Her designs include a large selection of smiley faces, rings with “Mrs.” spelled out on them (insert your own initial following) and simpler more timeless designs. The cheeky, of-the-minute jewelry line is all presented inside a cozy, elegant and simply designed Upper East Side store.