Convene at 237 Park Avenue represents a new look and feel for the Convene brand. Engaging in ongoing user research caused a reevaluation, creating an aesthetic more responsive to the younger demographic's desire for a more homelike, less corporate experience. The new space can be described as Industrial Chic; a nuanced collection of cool, modern elements that speaks to both the old and new. It’s the kind of space that everyone from Google to Goldman can enjoy.