Jump Into The Light is America’s first virtual reality cinema, play lab and studio. Located on the Lower East Side of Manhattan, it provides an array of virtual- and augmented-reality experiences: skydive in VR; climb a mountain; fly around the world in 360° video; arcade and gaming experiences. The brainchild of three friends and businessmen who are passionate about the ever-advancing industry of virtual reality, Jump Into The Light provides a personal, educational and entertaining experience for VR novices and experts alike.