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ShoppingSoho
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Description
A spin-off shop from Europe-based fast-fashion pioneers H&M, this new chain—which had only been in business across the pond for a year and a half before opening this stateside outpost—offers a hipper, more upscale shopping experience than its trendier sister store. A color-coordinated collection of wardrobe staples is the shop’s main attraction, but shoppers can also pick up chic beauty items and accessories that exemplify the shop’s globe-trotting, bohemian-hip aesthetic.
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