Roberto Paciullo, a native of Salerno (a port city south of Naples) opened the original Zero Otto Nove ("089") on Arthur Avenue in 2008, named after Salerno's telephone area code. Riding a wave of Naples-style pizza fetishism, the place focused on pies, but a full southern Italian bill of fare was also available, delivered in belly-busting portions. This branch in the Flatiron District combines the menu of Paciullo's other Bronx outpost, Roberto's Restaurant, with that of the original Zero Otto Nove.