NEW YORK CITY TOURISM + CONVENTIONS LAUNCHES CITYWIDE DINING PROGRAM FOR THE WORLD CUP

New York City Tourism + Conventions today announced that the Five Borough Winners Special, presented by Uber, will launch tomorrow as New York City’s official citywide dining program for FIFA World Cup 2026™. Running throughout the tournament from June 11 through July 19, the program will feature nearly 900 participating restaurants, bars and food establishments across every borough, offering $26 food and beverage specials, collectible borough cups or both. Locals and visitors can learn about participating businesses and offers beginning June 11 at nyctourism.com/fiveboroughwinnersspecial.

“The World Cup will bring an unequivocal energy to New York City, and the Five Borough Winners Special is designed to connect that vibrancy to local businesses across all five boroughs,” said Julie Coker, President and CEO of NYC Tourism + Conventions. “We invite residents and visitors to experience the tournament through the communities and cuisines that define New York City as a global culture capital.”

“New York City is ready to welcome the world, and our small businesses will be at the center of that welcome,” said Mayor Mamdani. “The Five Borough Winners Special will help bring visitors and residents into restaurants and bars throughout neighborhoods across the five boroughs, generating economic impact for local businesses during one of the biggest global sporting events in history.”

Diners can browse participating restaurants by filters including “Cuisine,” “Borough” and “Neighborhood,” as well as by program offerings including “Limited-Edition Cup” and “$26 Offers.”

The Five Borough Winners Special includes:

• $26 Offer: Participating establishments will offer food or beverage specials for $26, ranging from prix-fixe menus, beverage-and-bite pairings, drink specials and other promotions. 570+ restaurants are offering this promotion.

• Limited-Edition Cup Giveaway: Participating establishments will offer a limited-edition collectible cup with the purchase of a food or beverage item. Featuring a different design for each borough, the 24-ounce reusable cups are intended for cold beverages only and are dishwasher safe. 690+ restaurants areoffering this promotion.

• Establishments may offer both the $26 special and the cup giveaway. To view participating restaurants, visit nyctourism.com/fiveboroughwinnersspecial.

Additional restaurants are continuing to join, and visitors are encouraged to check back for an updated list of participating establishments and offers. Food and beverage establishments interested in providing a $26 offer are encouraged to register here through July 1.

Fans who collect the limited-edition borough cups can share photos and tag @NYCtourism for a chance to be featured on NYC Tourism + Conventions’ social channels.

Uber is proud to serve as the presenting sponsor of the Five Borough Winners Special, bringing its commitment to seamless movement and city exploration to one of the most celebrated moments in New York City's history. Uber connects visitors and locals to the flavors, neighborhoods, and experiences that make New York City unlike anywhere else in the world.

Participating businesses may also be featured through Welcome World Rewards, the FIFA World Cup 2026™ New York New Jersey Host Committee’s digital platform encouraging fans to check in at local businesses, earn points and unlock rewards.

The Five Borough Winners Special also complements broader citywide programming, including the NYC Neighborhood Passport official fan events and cultural offerings throughout the tournament. For all there is to see and do in New York City during the tournament, visit the official resource, nyctourism.com/worldcup26.

Further details about business participation opportunities during the World Cup are available in NYC Tourism + Conventions’ business tool kit here.

About New York City Tourism + Conventions: New York City Tourism + Conventions is the official destination marketing organization (DMO) and convention and visitors bureau (CVB) for the five boroughs of New York City. Our mission is to invite the world and energize the City, building equitable, sustainable economic prosperity and community through tourism for the mutual benefit of residents, businesses and visitors. For all there is to do and see in NYC, visit nyctourism.com.