NYC TOURISM CELEBRATES ‘KARATE KID: LEGENDS’ NEW YORK CITY TIES WITH LAUNCH OF FILM-INSPIRED CONTENT HUB HIGHLIGHTING ALL FIVE BOROUGHS

Set in New York City, Karate Kid: Legends Debuts in Theatres Worldwide on May 30  

New York City (May 15, 2025) – New York City Tourism + Conventions today announced Karate Kid x New York City, a content collaboration to promote the new installment of Sony Pictures’ beloved Karate Kid franchise, Karate Kid: Legends, which is set in New York City. The initiative provides fans with ways to explore the five boroughs featured in Karate Kid: Legends through locations connected to the film. 

“New York City has always been a source of inspiration for all kinds of storytelling and a global hub for filmmaking and creativity, so we’re thrilled to highlight NYC’s five boroughs which play a starring role in Sony Pictures’ Karate Kid: Legends,” said Nancy Mammana, Chief Marketing Officer of New York City Tourism + Conventions. “This collaboration invites fans to experience the energy and unique spirit of the neighborhoods featured in the newest chapter of this iconic franchise, on screen and in real life.” The campaign features a dedicated content hub—available at nyctourism.com/karatekid—that expands on the beloved franchise and serves as a starting point for New Yorkers and visitors alike to explore the five boroughs through locations inspired by the film including: 

• Brooklyn’s Chinatown 

• Bushwick Gardens 

• The Brooklyn Public Library 

• The Edge at Hudson Yards 

• The Empire State Building 

• The Feasts of San Gennaro in Little Italy 

• The George Washington Bridge 

• The High Line 

• Katz’s Deli 

• Manhattan’s Mott Street 

• Prospect Park 

• Snug Harbor Cultural Center 

• Staten Island Boat Graveyard 

The hub also features additional content, including a guide to AAPI neighborhoods and businesses across the five boroughs at nyctourism.com/theasianexperience, special features in celebration of AAPI Heritage Month, and “Take a Pizza Break”—an editorial series honoring New York City’s iconic pizza culture, which plays a key role in the film. The Karate Kid x New York City collaboration also includes media running on LinkNYC screens, online ads, and social media content via @nyctourism. 

About New York City Tourism + Conventions 
New York City Tourism + Conventions is the official destination marketing organization (DMO) and convention and visitors bureau (CVB) for the five boroughs of New York City. Our mission is to invite the world and energize the City, building equitable, sustainable economic prosperity and community through tourism for the mutual benefit of residents, businesses and visitors.  

For all there is to do and see in New York City, visit nyctourism.com.     

About Karate Kid: Legends 
Karate Kid: Legends unites the iconic martial arts masters of one of the most beloved film franchises of all time to tell a completely new story full of action and heart. When kung fu prodigy Li Fong (Ben Wang) relocates to New York City with his mother to attend a prestigious new school, he finds solace in a new friendship with a classmate and her father. But his newfound peace is short-lived after he attracts unwanted attention from a formidable local karate champion. Driven by a desire to defend himself, Li embarks on a journey to enter the ultimate karate competition. Guided by the wisdom of his kung fu teacher, Mr. Han (Jackie Chan), and the legendary Karate Kid, Daniel LaRusso (Ralph Macchio), Li merges their unique styles to prepare for an epic martial arts showdown. 

Directed by Jonathan Entwistle. Written by Rob Lieber. Produced by Karen Rosenfelt. Executive producers are Jenny Hinkey and Ralph Macchio. Starring Jackie Chan and Ralph Macchio, the film also stars Ben Wang, Joshua Jackson, Sadie Stanley and Ming-Na Wen.