New York City (August 15, 2023) — New York City Tourism + Conventions, New York City’s official destination marketing organization and convention and visitors bureau, in partnership with Mastercard®, today announced that the fall iteration of NYC Broadway Week will return this September, offering 2-for-1 tickets to 24 Broadway shows, available for purchase now at . The popular biannual program, now in its 12th year, will run September 4–17, 2023.
“We’re excited to announce the return of NYC Broadway Week this September, offering visitors and locals an opportunity to enjoy the world’s best theatrical productions at a remarkable value,” said New York City Tourism + Conventions President and CEO Fred Dixon. “Our signature NYC Broadway Week program is a celebration of the vibrancy and creativity of live theater and includes shows for all theatergoers to enjoy including Tony Award-winning productions, kid-friendly favorites, and beloved classics. We encourage everyone to book 2-for-1 tickets now to experience some of the most magnificent and renowned productions on Broadway.”
Participating shows in NYC Broadway Week fall 2023 include:
A Beautiful Noise – The Neil Diamond Musical
Back to the Future: The Musical**
The Book of Mormon
Harry Potter and the Cursed Child
Here Lies Love**
Jaja’s African Hair Braiding**
The Lion King
MJ The Musical
Moulin Rouge! The Musical
Once Upon a One More Time**
Six: The Musical
The Shark is Broken**
Some Like It Hot
Sweeney Todd: The Demon Barber of Fleet Street**
** New participants in NYC Broadway Week.
“The Broadway League is proud to continue its 12-year partnership with New York City Tourism + Conventions in welcoming the return of NYC Broadway Week where audiences can attend a remarkable range of Broadway musicals and plays in one of the world’s most exciting cities,” said Charlotte St. Martin, President of The Broadway League. “The 24 Broadway shows participating in this year’s program are a great representation of the diversity, splendor, and innovation that live performance has to offer.”
“We’re thrilled to partner with New York City Tourism + Conventions to provide cardholders Priceless experiences through some of New York’s most esteemed Broadway engagements,” said Rustom Dastoor, Executive Vice President of North America Marketing & Communications at Mastercard. “Through Priceless.com, cardholders can access tickets to enjoy a day or evening of live theater that helps create memories of a lifetime.”
NYC Broadway Week is produced by New York City Tourism + Conventions in partnership with The Broadway League and New York City Tourism + Conventions’ preferred payment partner, Mastercard. NYC Broadway Week will be promoted on Mastercard’s Priceless.com platform; exclusive content on NYCTourism.com; out-of-home media across the five boroughs; digital advertising; commercials running in NYC taxicabs; and through New York City Tourism + Conventions’ verified social media handle @nyctourism, using both original content and user-generated content, pegged to the hashtag #NYCBroadwayWeek.
Since its launch in Winter 2011, NYC Broadway Week has cumulatively sold more than 2,100,000 tickets, generating over $150 million in revenue for Broadway.
About New York City Tourism + Conventions
New York City Tourism + Conventions is the official destination marketing organization and convention and visitors bureau for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide. For all there is to do and see in New York City, visit .
The Broadway League:
The Broadway League (Charlotte St. Martin, President), founded in 1930, is the national trade association for the Broadway industry representing more than 700 members from nearly 200 national and international markets including theatre owners and operators, producers, presenters, and general managers as well as suppliers of goods and services to the commercial theatre industry. Key League programs and resources such as Kids’ Night on Broadway®, The Jimmy Awards®/National High School Musical Theatre Awards®, Broadway Bridges®, Black to Broadway, ¡Viva! Broadway®, Broadway Membership Fellows, Broadway Speakers Bureau, and the Internet Broadway Database® (ibdb.com) represent the League’s ongoing commitment to creating an inclusive culture within the industry that is geared toward accessibility and advancements of audience development, industry practices, and workforce opportunities. The Broadway League co-administers the dotBroadway top-level domain, providing online visitors assurance that the web address they are accessing is from a verified League member. Since 1967, The Broadway League has been co-presenting the annual Antoinette Perry “Tony” Awards®. BroadwayLeague.com
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