Sales Mission to France, Netherlands, and the UK to Engage Key European Markets

Other Events Include Attendance at Latin America Meetings & Events Conference, IBTM Americas, and IMEX America  

New York City (September 28, 2023) — New York City Tourism + Conventions, New York City’s official destination marketing organization and convention and visitors bureau, today outlined its continued strategy to bolster business travel to New York City. Fall is historically a peak period for business travel. The City expects to attract 12.1 million business travelers in 2023—a more than 3 million increase over 2022 that accounts for approximately 19 percent of overall visitation. Association business remains strong, and New York City is welcoming more meetings and events from the technology, financial and insurance sectors. NYC Tourism + Conventions continues to lead efforts to drive the growth of business travel with events and engagement throughout the third and fourth quarters of 2023. This comes as President and CEO Fred Dixon participates in the Skift Global Forum business travel conference on September 28 at the Javits Center.

“There is no city like New York City, and we’re proud to be the destination for so many large-scale events from across the globe,” said New York City Mayor Eric Adams. “These large events are vital to our city’s continued economic growth, and there’s truly no place to host an event as vibrant, diverse, or appealing as New York City, so I invite all professionals to book their many unique events at spaces across the five boroughs. I just have one request for our visitors: spend money!”

“Business travel is essential to New York City’s full tourism recovery, historically accounting for 20 percent of visitation and 30 percent of spending,” said New York City Tourism + Conventions President and CEO Fred Dixon. “As we continue our efforts to engage business professionals across the globe through sales missions, conferences and major events, we’re seeing considerable growth among the business travel segment, a significant component of NYC’s tourism economy.”

NYC Tourism + Conventions key events in the third and fourth quarters include:

Attendance at IBTM Americas in Mexico City September 13-14, engaging with more than 150 MICE professionals.

Serving as a sponsor at the Latin America Meetings & Events Conference in São Paulo on September 25, presenting a destination update to 40 business event professionals.

Leading a delegation of 11 tourism member businesses on a European Sales Mission from September 25-27. The mission engaged more than 140 MICE professionals in the France, Netherlands, and UK markets. Participating businesses included: Conrad New York Hilton Midtown; Delta Airlines; Group Sales Box Office at; Hard Rock Hotel New York; InterContinental New York Barclay; The Langham, New York, Fifth Avenue; Lotte New York Palace; Marriott International; New York Mets; Sheraton New York Times Square Hotel; and SUMMIT One Vanderbilt.

Hosting three familiarization trips in New York City for business event professionals from Europe, Brazil and the Asia-Pacific Region October 13–15.

Exhibiting from October 17-19 at IMEX America, the largest trade show in the US for the global meetings, events and incentive travel industry. The delegation will include 28 member businesses: 360 Destination Group; American Museum of Natural History; Arlo Hotels; Broadway Plus; Convene; Creative Culinary Management Company; CSI Worldwide; Empire Force Events – A Hosts Global Member; Freehand / Generator Hotels; Gansevoort Meatpacking; Hotel Beacon; IMCMB Margaritaville; Lotte Hotel New York Palace; Millennium Hotels; Moxy NYC; Park Central Hotel; Real Hospitality Group; Reposite; Sheraton New York Times Square; The Glasshouse; The James New York – NoMad; Javits Center; The Knickerbocker Hotel; National September 11 Memorial & Museum; The Shackman Group New York; The Westin New York at Times Square; Triumph Hotels; and TWA Hotel at JFK Airport.

“Hosting global sales missions and participating in major events such as IMEX America—our largest attended tradeshow as an organization—continues to support our goal of bringing more meetings, conventions and incentives to New York City, aiding the full return of the MICE segment,” said Jerry Cito, EVP, Convention Development at New York City Tourism + Conventions. “NYC offers a multitude of experiences for business event professionals, leading to higher-than-average attendance for events that select NYC.”

Resources on meetings, conventions and other events in NYC are available

New York City welcomed over 56 million travelers in 2022. The City remains on track to welcome 63.2 million visitors in 2023.

About New York City Tourism + Conventions:
New York City Tourism + Conventions is the official destination marketing organization and convention and visitors bureau for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide. For all there is to do and see in New York City,