Tourism Ready
This free educational program will help you to harness the power of tourism to grow your business.
Harness the power of tourism by working with the travel trade.
Tourism is one of the City’s top five industries, generating more than $70 billion in economic impact. The travel trade—tour operators and meeting planners from around the world and across the US—look for new and unique experiences, venues, dining and lodging options as they put together NYC travel packages and events.
New York City Tourism + Conventions’ Tourism Ready 101 is a free program designed to teach you how to engage with this lucrative sector.
Working with the travel trade leads to:
The ability to fill your need periods
Long-term partnerships
Repeat business
Advance bookings
Increased global exposure
Join us for an informational webinar on September 9, 2-3pm
For more information or to request a webinar invitation, contact Reagan Stulbaum at rstulbaum@nyctourism.com.
NYC Tourism + Conventions’ Tourism Ready is produced in partnership with Alon Tourism Solutions. Content includes:
An introduction to the travel trade
Creating marketing documents and pricing structures for the travel trade
Panels and networking with the travel trade
and more.
Fall 2024 Program
Four in-person classes, 9:30am-2pm at 3 West Club in midtown Manhattan.
Tuesday, October 15
Wednesday, October 16
Two-week break to work on materials with option to schedule one-on-one consultations
Wednesday, November 6
Thursday, November 7
Note: This program is specifically designed for organizations that offer a visitor experience including tours, attractions, dining, lodging or other interactive activities.
Testimonials
This program is worth one million dollars. It is absolutely worth your time and effort. - Carolyn Johnson, Welcome to Harlem
Tourism partnerships weren't on our radar for many years. After participating in the NYC Tourism + Conventions Tourism Ready Program we have generated six figure sales from gift cards to group meals. Without the guidance of the program, we would not have the results and connections we have today. - Michael Stansfield, Le Pain Quotidien
This is an amazing program that has provided me and those I work with incredible learning opportunities that we would not otherwise know how to receive nor, most likely, be able to afford. Thank you! - Kristine Pottinger, Cathedral Church of St. John the Divine
Tourism Ready has been the single most important learning tool in preparing my business for success in the travel trade world. Mike Riordan, City Fit Tours-NYC
Enrolling in New York City Tourism + Conventions Tourism Ready 101 has been a game-changer for my business this year. As a new tour provider, I was hungry to grow but unsure of the right steps to take. This course provided me with a deep understanding of the travel trade and equipped me with the knowledge and strategies needed to effectively sell to the industry. - Sam Silverman, NYC Bagel Tours
The New York City Tourism + Conventions Tourism Ready program has given us the necessary tools to work professionally with the travel market. It has provided us opportunities to enter the marketplace with confidence, offering unique local visitor experiences while bringing visibility and economic benefits to my community. - Yuien Chin, Harlem One Stop
I learned so much from this program! The biggest takeaway was "learning the trade," including the language and jargon of the tourism industry. I also feel like I walked away with a significant connection to NYC Tourism (I became a member after the program). I also really appreciated the practical tasks we needed to complete, like the one-pager, which has already proved to be so instrumental to connecting and building partnerships. – Michael Venturiello, Christopher Street Tours
Get in Touch
Reach out to a membership representative to ask questions, share feedback or just say hello. We’d love to hear from you.